I've been transforming high-stakes challenges into experiences that feel simple and human.

Projects across startups and Fortune 500 companies — from 0→1 healthcare products to consumer growth and the design systems that hold it all together.

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B2B2C — Healthcare

0→1 end-to-end design

Leadership, research, and scalable systems — building healthcare products from the ground up, then evolving them into trusted, research-driven programs.

Cancer Care Experience

0 → 1Patient journeyCase study included

Launched an MVP under tight clinical and resource constraints, then evolved it into a trusted, research-driven program spanning onboarding, screening, resources, and expert review.

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Pharmacy Care Experience

Data complexitySearch & saveCase study included

Untangled complex medication data, PBM rules, and client configurations into a clearer, more supportive member experience — from drug search to prior authorization tracking.

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Provider Finder

Care navigationSchedulingCase study included

Evolved a basic lookup tool into a full care-navigation experience — integrating scheduling, urgent care booking, and data-driven quality scores members could trust.

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B2C Consumer

Activation, conversion & retention

Responsive, data-informed design for consumer products — from a high-traffic senior-care marketplace to founding design work on early-stage lifestyle apps.

A Place for Mom cover

A Place for Mom

ConversionA/B testing

Redesigned A Place for Mom's highest-traffic landing page, personalization flow, navigation, and testing program to improve engagement and conversion.

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Soshlly cover

Soshlly

Founding designer0 → 1

Founding design work for lifestyle and wellbeing startups — taking early concepts through research, UX, and launch-ready mobile experiences.

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Design Systems

Scalable frameworks

Building cross-platform consistency and collaboration — from component libraries to the governance that keeps design and engineering aligned.

Design system cover

Design System

Component libraryWeb + mobileGovernance

Took ownership of Transcarent's design system after an agency handoff, turning an incomplete foundation into a scalable, living system used across product teams.

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More work

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