Cancer Care experience

Building Cancer Care from 0 to 1 to 2

Launched an MVP under tight constraints, then evolved it into a trusted, research-driven program.

Role
Senior Product Designer

Timeline
2022-2024 (24 months)

Team
Product, Clinic, Solutions, Customer Service, Web & Mobile engineers and external partners

Phase 0 → 1: Concept & MVP

Contexts

I joined after discovery with early design pieces already defined, stepping in to unify them into a seamless experience.

My focus

Connecting the pieces into a cohesive patient experience: Onboarding → cancer main landing page & members guidance → connecting with partners → surfacing articles/resources for member support

Phase 1 → 2: Refine & Redesign

Contexts

As Cancer Care expanded with new clients and increased clinical bandwidth, it became necessary to strengthen and deepen the member experience.

My focus:

  • Conducted heuristic evaluation & user research to identify pain points;

  • Redesigned the full onboarding flow, landing pages & expand members guidance, creating a more trustworthy, information-rich, and supportive experience.

Cancer Care

Phase 0 → 1: Concept & MVP

Background

Transcarent wanted to create a cohesive cancer care solution that will connect employees and their families with high quality cancer care from leading experts and oncology providers.

Challenges for this phase

We had a mandate to build Cancer Care from the ground up, but with limited resources.

😖 Constraints:

  • No clinical navigators for oncology

  • No screening support

  • Limited external partners: Access Hope & Healthwise

  • No Transcarent Cancer Care provider network (Center of Excellence)

🥹 On the brighter side:

Other Transcarent’s in-app experience have been established and can be connected to build a supportive cancer care hub

4 Personas on a high level

  • Members who don't have cancer

    Needs: cancer prevention

  • Members who are diagnosed with cancer

    Needs: getting cancer care

  • Members who are caregivers

    Needs: take care of their loved ones who have cancer

  • Members who are cancer survivors

    Needs: any post-cancer care needs

“Cancer is scary word. I don’t want to see information about Cancer Care if I don’t have cancer. ”

— Users’ mindset

Problem to solve for this phase:

How do we create a viable, personalized experience with limited resources — and set the foundation to grow later?

MVP business requirements:

  • Use Transparent ‘s Health Guide as the main point of contact for personalized support

  • Use our partners’ resources: Access Hope & HealthWise

Design progress - high level mapping:

  • Collab with Clinical team, Health Guide team, PM to map out what actual solution we need per persona & per high level scenario, listing out jobs & solution, tools and content we need to design

  • How to feature existing Transcarent’s experience as the right next step so the experience is cohesive